The Importance of the Right Blog Content
Posted: July 07, 2020
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Starting a blog for a brand is a great step to drive traffic to its site. But what if you've done that, posted articles, and provided what you think everyone needs to know about your products - and haven't gotten the response you expected? Simply writing blog content isn't enough - it needs to be the right
kind of content for your target audience. People who visit your site are at various stages of interest in your products or services, so you need to provide a couple of articles each month that address different stages of a buyer's journey. Posting content that educates customers from their research stage to the ready-to-buy stage will help ensure your blog is doing what you need it to do.
Michael Brenner, CEO and Founder of Marketing Insider Group, shares why publishing blog content isn't enough and the right kind of content to include.
You’ve read all the advice. You’ve started a corporate blog or a branded
content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story
du jour to how your new gadget works.
Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of
high quality content that your audience wants. Here’s how to know when you’re on the right track.
Quick Takeaways:
- First, identify your customers’ needs.
- Next, map out their buyer’s journey.
- Create content for every step of the buyer’s journey.
- Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service
First, Zero In on Your Customer’s Needs
If you start with last night’s newscast for your inspiration, you’re already on the wrong track. Sure, timely insights make you aware of the world outside your company. A world that affects your customers.
Read the entire article,
Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content, on
Marketing Insider Group.