The First Steps to Creating Personalized Website Content
Posted: October 31, 2014
Having personalized content on a website can help the visitors feel welcome and give them a better experience. Making content personalized isn't as scary and as difficult as one may think. Follow these simple steps to easily create awesome content that visitors will love.
Rebecca Graves, writer for Hubspot, shares steps on how to begin to create personalized content for your website.
Personalized web content. No doubt you’ve experienced it. Most likely when you visit Amazon for the umpteenth time to purchase something on your Prime account.
For instance, during my visit I might see what I previously searched for, in addition to suggestions for outdoor fitness products, bird toys, and dog treats.
All of this is based on activity from my previous visits. In addition, I see suggestions for things I’ve never purchased but are based on my gender and, I’m sure, based on what they have inferred from items that I’ve searched for or previously purchased. The big question is - HOW do they do that? The bigger question is - How can YOU do it for visitors to your site?
If your website is built on the HubSpot COS, you have the ability to do this type of personalized content right now. But, hold on… Don’t just rush out and start adding personalization to your web pages. If you don’t do it correctly it will have the opposite effect from what you’re intending. There are steps that need to be taken before you ever add “Hello Rebecca” to your homepage.
Read the entire article The First Steps to Personalized Content on Your Website on Hubspot.