The Effect of Voice-Activated Tech on Content Marketing
Posted: May 27, 2019
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Voice-activated technology is no longer a futuristic idea that will never be realized in our lifetime. It's here, and it's a booming business that's being used daily. At least 1/3 of the Google searches done on mobile devices are done by voice. With the huge jump in the number of smart speakers and mobile devices being used, your content marketing plan has to change, too. Optimiizing your SEO for voice searches is an extremely important part of your varied content marketing strategy.
Michael Brenner, CEO of Marketing Insider Group, explains how voice-activated tech will affect content marketing, and what steps to take to adapt.
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people.
There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are now performed from mobile devices, and a growing percentage of those are voice searches –
at least 20% according to the last figures confirmed by Google.
This evolution in the way that people are looking for and consuming information means that your
content marketing strategy also needs to adapt. SEO needs a different approach when you’re optimizing for voice search, and your content does too.
Read the entire article,
How Voice-Activated Tech Will Change Content Marketing, on
Marketing Insider Group.