The Cloud's Impact on Mobile Marketing

[caption id="attachment_12097" align="alignright" width="300"] Image from socialmediatoday.com[/caption] The cloud has been the talk of technology geeks for a few years now. Content can be shared between multiple people from one central location, and can now help businesses market to consumers via mobile platforms. Here's how the cloud can play a part in your mobile marketing plan.

How Cloud Is Revolutionizing Mobile Marketing

I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between these two innovations looks promising. As businesses are constantly trying to reinvent themselves, they are under the mounting pressure of coping with the fast-paced evolution of the marketing sector and the emergence of new marketing practices. Mobile is where your customer is. We can conveniently say that we have left those days behind when mobile-enabled web presence played second fiddle to web usage via desktop. Research from CNN suggests that mobile usage among adult Americans has surpassed PC internet usage. As such, mobile has become one of the most important platforms for businesses to reach out to their consumers. Mobile marketing is largely a consumer-driven marketing stream where consumers are deciding the fate of marketers and the practices they are employing. For instance, reports show that 42.3 % of consumers prefer SMS deals over bar-code scans or push message coupons. Read the entire article How Cloud Is Revolutionizing Mobile Marketing on Social Media Today.