The Best Platform for Marketers in 2022
Posted: January 18, 2022
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Trying to figure out the best social media platform to market your business can be tricky. Today, there are a variety of popular platforms, which can make deciding a challenge. Gathering information, before choosing the primary platform you'll use, can help you make the best decision for your brand — while keeping in mind that a broad marketing strategy over several platforms can be the most effective. Do you go with the most popular platform, like TikTok, which isn't exactly optimal for brands, or do you go with what seems to be a more solid existing platform?
Andrew Hutchinson, Content and Social Media Manager for
Social Media Today, shares some information that helps you make the best platform choice for marketing in 2022.
Which social media platform will your business be focusing on in 2022?
TikTok is the app of the moment, though likely not a fit for all brands, while Facebook seems to have lost some of its shine, and Instagram remains hugely popular.
We recently posted a poll on LinkedIn to find out which platforms our audience of marketers would be looking to tap into more throughout the year, which provides some interesting notes on how businesses are approaching their 2022 strategies.
Read the full article,
Instagram Is the Platform of Focus for Marketers in 2022, According to New Research, on
Social Media Today.