Ten Reasons to Monitor Social Media
Posted: June 22, 2010
Achieve Results That Will Have People Talking
You know the drill: You monitor the media to understand who’s saying what about your company, product or brand. The insights you gain help you craft relevant messages, create effective campaigns and respond quickly to any press you get. But today, traditional outlets represent just a fraction of what your audience is plugged into. The use of social media – like Twitter, Facebook, Digg, MySpace, blogs, forums and more – is off the charts. So is the need to monitor it. Understand it. Engage with it. And do it all in real time.
Achieve Results That Will Have People Talking
You know the drill: You monitor the media to understand who’s saying what about your company, product or brand. The insights you gain help you craft relevant messages, create effective campaigns and respond quickly to any press you get. But today, traditional outlets represent just a fraction of what your audience is plugged into. The use of social media – like Twitter, Facebook, Digg, MySpace, blogs, forums and more – is off the charts. So is the need to monitor it. Understand it. Engage with it. And do it all in real time.
Because before news is news, it’s being talked about in social media channels.
Being part of that conversation gives you the power to positively influence public perception. And that’s not just important for your job. It also provides far-reaching intel that can actually help guide long-term corporate strategy. Yeah, it’s that important.
See what social media monitoring can do for you with these ten tips from the experts at Cision.
Biz Tips Website: www.us.cision.com