Ten Important Metrics to Monitor for Social Media
Posted: April 27, 2017
Marketing on social media isn't just about getting content out there, even though that's very important. What you also need to know is that you've got to gather data behind the scenes to help you make ongoing decisions. These are the ten most important social media metrics to monitor so your marketing strategy can be a success.
Patrick Whatman, writer for Social Media Today, shares the top ten most important metrics to monitor for social media.
Great marketing requires good data - you can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. This is true for all elements of marketing - and it’s definitely true for social media.
As a marketer, you need to constantly prove your value. You need to show that your company needs you as much any salesperson or business analyst.
You know you’re good, and it’s time to show that to everyone else.
To help with this, we recently asked
Klipfolio’s Valerie Hamilton to give us her top
10 social media metrics, to prove your return on investment (ROI).
We’re going to break down all of these metrics below, to show you how they help - if you’d rather hear it in Valerie’s own words, you can
watch the webinar here.
But first…
Why is social media ROI important?
Chances are, your business uses social media already. Whether or not you have a fully-fledged social marketing program, you probably share tweets and image updates, and answer customer service queries.
Read the entire article
The 10 Most Important Social Media Metrics to Monitor on
Social Media Today.
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