Techniques to Revive Copywriting

Posted: October 03, 2016

Copywriting is one way that freelance writers generate income. When it's your job, running out of words is not a good thing. Covering diverse topics can mean that you don't always know exactly what to say about each assignment. When the words stop flowing and you're out of ideas, these three unusual techniques can help you get back on track. Wendy Woodhead, writer for The Write Life, shares techniques for copywriters.

3 Unusual Techniques That Can Revive Your Copywriting

When you’re being paid to write there’s one thing you don’t want to happen: running out of words. It happened to me shortly after I began working as a freelance copywriter. The problem wasn’t that my vocabulary had somehow been depleted, but that I’d forgotten who my audience was. As a copywriter, you might be peddling designer shirts in the morning and pest-control products in the afternoon. But unless you’re a natural-born salesperson (and few writers are), flitting from one job to another means you could end up writing something that is totally wrong for your audience. Or just plain bad. Time is money to a freelancer so anything that can ease the transition between jobs is a welcome relief. That’s why I’m sharing my three sources of inspiration to hopefully help you focus on — and hook — your target reader. Read the entire article 3 Unusual Techniques that can Revive your Copywriting on The Write Life.