Target Your Social Media Audience

[caption id="attachment_12017" align="alignright" width="309"] Image from socialmediatoday.com[/caption] Face it, if social media posts aren't hitting the right audience, they're pretty much going to waste. Ensure social media posts reach the target audience that benefits both you and the reader.

3 Ways to Find Your Target Audience on Social Media

It’s interesting reading posts that proclaim Facebook to be dead as a marketing platform. I understand the sentiment - with organic reach in massive decline, many are putting their hands in the air, saying ‘what are we supposed to do?’ And it makes sense that many of these people would feel like turning away from Facebook, but when people ask is Facebook is dead – or, indeed, when people ask if any platform is any good from a marketing perspective – the real answer is that is depends on your audience. Is Facebook dead as a marketing platform? Not if that’s where your audience is. If the people you need to reach are on Twitter, Snapchat, Pinterest - that’s where you need to go, plain and simple. If that means you have to work with what you can on Facebook, that’s how it is. So the key question, particularly if you’re a brand starting out in social, isn’t really ‘which platforms work best?’, it’s ‘which platforms are going to work best for your audience?’ So how do you find out? Read the entire article 3 Ways to Find Your Target Audience on Social Media on Social Media Today.