Tackle Social Media as a One-Person Team

Posted: November 24, 2015

Social media is one of the best marketing tools available. The ability to promote your brand to a wide-spread audience is critical to growth and success. Keeping a presence on social media can be tough, especially for one person, but it can be done. Adrienne Smith, writer for Social Media Today, shares how to tackle social media when you're only a one person team.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?  That's the position I've found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Thankfully, I’ve learned some approaches that scale social production and minimize time spent. While I primarily apply these tips to Justworks’ Twitter account, they're applicable for Facebook and LinkedIn as well.  Why Does Social Promotion Matter? Despite limited bandwidth, keeping our social accounts active is a high priority. Why? Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Read the entire article 6 Tips for Scaling Social Media Promotion with a One-Person Team on Hubspot.