Successful Small Business Websites
Posted: December 11, 2018
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Every small business needs a website in order to be successful. Even if it's just informational, it's necessary. People are more likely to grab for their phone to look up your business before using any other means of finding out about you and your products or services. The expense of working with a web developer may make you want to go it alone, and if you do, here are some qualities that will make your site a success.
Graeme Caldwell, contributor to Dumb Little Man shares five qualities of a successful small business website.
If you have a business, you need a website.
Not too long ago, a small business could survive without a site. Word
of mouth was, and still is, an effective form of promotion. But in
2018, people are as likely to turn to their phones as their friends to
find business information. Without a website, a business is invisible in
the modern world.
The problem, however, is that web developers are expensive. This is
why most business owners consider creating a website on their own. That
may explain why so many small business websites are not, to put it
politely, very good.
An ill-conceived and poorly executed website repels customers, so
it’s worth taking the time to get things right. That should start with
knowing what makes a good business website.
A Clear Value Proposition
A value proposition is a concise statement of what your business does
and why the visitor should choose you, rather than a competitor.
Read the entire article
5 Qualities of A Successful Small Business Website, on
Dumb Little Man.