Strategies for Social Media Engagement
Posted: May 21, 2019
Everyone who is involved in social media marketing knows that engagement is key to success. Successful engagement can come in different ways - some plans are built for short-term engagement, while others take time to build and deploy properly. Getting to really know your community and how they interact can help you build a strategy that will almost always have the results you're after.
Lucy Rendler-Kaplan, contributor to Social Media Today and SMT influencer, shares strategies for building a social media engagement strategy.
On social media, the word “engagement” gets used so often, it’s almost become a (gasp!) buzzword. But while most buzzwords come and go, real engagement is a long-term play. And while many brands think they’re doing it, most really aren’t.
These are just 10 of a myriad of ways to get your community more engaged and keep them engaged. Some of them are quick and easy and will produce a short burst of engagement. Some take more time to nurture, just like any other relationship in your life. Some of these will work perfectly for you. Others might not work at all. It’s important to keep trying. Spend time as a member of your community daily, not just as a brand looking in from the outside. Care about people and they will care about you. Promise.
1. Host a Contest
Contests are fun. People can win prizes. Prizes are great. Contests do best on Instagram and Facebook. Caveat: make CERTAIN that before you start a contest, you check out the platforms TOS so you know you are following any and ALL rules on social media contests. There are almost infinite ways to use contests to keep your community engaged.
Read the entire article,
Building a Social Media Engagement Strategy, on
Social Media Today.