Steps to Proactive Online Reputation Improvement
Posted: September 19, 2017
It may be surprising for most brands to learn that their customer's don't love their brand as much as they do. Assuming that they do can be a big mistake, and cause your online reputation to take a big hit, causing potential customers to steer clear. Proactively manage your online reputation and have a plan in place to keep that reputation positive.
Joei Chan, writer for Social Media Today, shares how a company can improve their online reputation.
You may love your brand and think it’s amazing, and maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner.
You'd hope your customers feel the same as you do about your brand, but that’s rarely the case.
Your brand’s online reputation is constantly evolving and being re-defined by every social media comment, review, and blog post. When someone discovers your business, they make judgments and buying decisions based on this content online.
So if you want to stay ahead and keep your business afloat, you need to proactively manage and improve on all the feedback you receive from the internet.
As with everything, there are practical steps you can take to proactively improve your online reputation. In this post, we’ll look at five things you can do to make sure your brand is always presented in the best light possible.
1. Monitor your online reputation and presence
Monitoring your brand online helps you find out what your brand image looks like right now. This is the first step – if you don’t know what’s working and what’s not, it’s tough work trying to improve anything.
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5 Ways to Proactively Improve Your Online Reputation on
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