Rachel Brenke, author, photographer, lawyer, social media marketing strategist, asks important questions photography business entrepreneurs need to ask themselves.
Starting a photography business is extremely easy with the accessibility and affordability of digital cameras and processing programs. Often the lure of entrepreneurship, with these low barriers to entry, leads to many photography business owners of all business experiences.
Experience levels range from lack of business competence, to the need for growth in photography skills to a mixture of skills with varying weaknesses and strengths. Before entering into business it is important to evaluate whether you are technically proficient, ready to deal with business legalities, have a good grasp of business operating costs, engaging in market research and client management.
#1 – Are you technically proficient?
The first step is to determine if technical proficiency is at a level to provide a quality, consistent product to each client that comes through the door. The importance of delivering consistently rests in word of mouth marketing and preventing disappointment when a client’s expectations are not met.
Read the entire article 5 Things to Consider Before Starting Your Photography Business on Digital Photography School.