Stand Out On Facebook
Posted: November 20, 2013
In the deluge of social media posts, it's easy to have them get lost in the frenzy of Facebook's newsfeed. Make sure your message hits the mark. Here are four ways to stand out and get people to notice your posts.
In the deluge of social media posts, it's easy to have them get lost in the frenzy of Facebook's newsfeed. Make sure your message hits the mark. Here are four ways to stand out and get people to notice your posts.
Laura Hogan, , gives 4 easy ways on how to make yourself stand out on other people's Facebook newsfeed.
Are you frustrated by the lack of engagement with your Facebook posts? In order to increase Facebook post engagement you need to learn how to stand out and rock the Facebook news feed. We've put together 4 tips that will help you utilize Facebook’s algorithm to your advantage, find and engage your audience, and analyze your activity for premium results. Let’s get started!
1. Post Engaging Images and Copy
Facebook is a hugely visual platform, we pretty much all know this. And as much as I hate to admit it, for personal use I’m more attracted to pictures of babies and weddings than I am to status updates about political views and what’s for dinner. This transfers to business use as well. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement (Simply Measured). I am much more attracted to a post of a local business that just installed their new awning and wants to show their customers than I would be if they just updated their status about it.
I think what businesses forget though, is that you can also include engaging copy and links to your website with these photos. Do you want to show off that new awning you just installed on your office? Go for it! But include a relevant link to either your services or a blog about your company so that you can get these people to your site! As long as the post content and attached link are relevant to the photo, you’ll be sure to attract visitors to your site.
Read entire article on Hubspot