Social Media Releases: A Complementary Tool to Traditional Press Releases

Posted: October 25, 2022

POMA's most recent Insight Session featured a how-to guide on press releases by Michelle Scheuermann. Press releases remain an integral tool for businesses. Traditional press releases coupled with social media releases can increase exposure exponentially. This article by Kim Harrison touches on formatting, platform usage, and press release timing.

The social media release is designed to maximize online value

Social media releases look similar to today’s multimedia releases in format, structure and design, but can open up dialogue in new ways. However, they don’t replace traditional media releases; they are complementary because they are intended to reach social media while traditional releases reach traditional media. One key feature is that the social media release should be in a responsive format compared with the traditional media release. Its layout adapts to the device being used to receive it. A social media release is posted online rather existing simply as a Word or PDF document attached to an email, etc. By being online, people can search for the release under relevant keywords and can share on social media. Adding multimedia capability to a release increases the number of views significantly. Read the article "The Social Media Release is Designed to Maximize Online Value," from Cutting Edge PR.