Social Media May be the Future of Customer Service

Posted: November 13, 2015

[caption id="attachment_12510" align="alignright" width="399"] Image from socialmediatoday.com[/caption] Social media gets a lot of attention because of its popularity among a wide variety of users. Companies are constantly finding new uses for its reach. Statistics now show that social media may just be the future of customer service. Mike Schneider, writer for Social Media Today, shares statistics that show that social media is the future of customer service.

24 Statistics That Show Social Media Is the Future of Customer Service

Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage. Here are 24 statistics that show social media’s rise as a customer service channel and its bright future. (Tweet) 1. While social media usage continues to increase, it’s already the top Internet activity, beating out email, messaging, and even games. On the low end, some sources say Americans spend ~30 minutes daily on social media (Wall Street Journal). On the higher end, other sources (such as Twitter) say consumers are spending over 4 hours a day on the internet, over half of which (2.4 hours/day) is spent on social media.  (Click to Tweet) 2. 70% of Facebook users log on daily, including 43% who do so several times a day. 59% of Instagram users, 38% of Twitter users, 27% of Pinterest users and 22% of Linked users log on daily. (Pew Research). Mark Zuckerberg has revealed that Americans spend an average of 40 minutes per day on Facebook. (Click to Tweet) Read the entire article 24 Statistics that Show Social Media is the Future of Customer Service on Social Media Today.