Social Media Marketing Mistakes to Avoid

Posted: November 01, 2016

[caption id="attachment_12887" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Research shows that social media marketing is stronger than ever and it doesn't show signs of slowing down. Even with the plethora of platforms available, you may not be seeing the results you expect. Avoiding these five mistakes can put you on the path to social media marketing success. Jessica Davis, writer for Social Media Today, shares what social media marketing mistakes to avoid.

5 Serious Social Media Marketing Mistakes to Stop Right Now

The verdict is out - recent research shows that 82% marketers now believe that marketing via social media can earn them a substantial ROI. If you haven't experienced real benefits from your social media efforts as yet, you could be making one, or several, of these costly mistakes. 1. Being you-centric By definition, a business is born out of solving problems, and it makes sense to reiterate that purpose on your social feeds, as opposed to using it as a channel to blast out your latest ads. By focusing on the problem(s) that your business solves, you put the focus on your audience and their needs, which is one of the best ways of expanding your reach and resonance on social platforms. Based on patterns of what your audience likes, fill your content calendar with curated content from trusted industry sources using a curation software. Read the entire article 5 Serious Social Media Marketing Mistakes to Stop Right Now on Social Media Today.