Social Media Marketing and How it Affects SEO

Posted: March 20, 2017

[caption id="attachment_18748" align="alignright"]Image from socialmediatoday.com[/caption]Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. While SEO and social media marketing are both factors in digital marketing, they aren't necessarily directly related. Learn how social media marketing affects SEO efforts.

Andrew Hutchinson, writer for Social Media Today, shares how social media marketing can affect SEO efforts.

How Does Social Media Impact Your SEO Efforts?

One of the most common questions around social media marketing is how it's connected to SEO. 

The answer is, "it's complicated".

While social media marketing and search engine optimization are often thrown into the same 'digital marketing' basket, the relationship between the two is not exactly direct.

This is important to understand, because while an increasing amount of people are conducting more and more of their daily interactions on social media platforms - justifying more emphasis on social media interactions - search still remains a key driver of traffic for most websites, and as such, it’s a crucial consideration for business.

Over the years, Google's search algorithms have evolved in incredibly complex ways, taking in more signals to ensure that the sites that rank highest in search are the most relevant for every query. And while social media, as part of the wider online eco-system, does now play a part in the overall process, Google still doesn’t factor in associated social media performance directly.

Read the entire article How Does Social Media Impact Your SEO Efforts? on Social Media Today.