Social Media Influencers' Impact on Purchase Decisions
Posted: January 07, 2020
[caption id="" align="alignright" width="397"]
Image: Social Media Today[/caption]
It shouldn't be surprising to hear that social media influencers are now impacting the purchasing decisions of consumers. It seems as though there's an influencer for every type of product and every business is trying to add influencers to make their brand stand out. Understanding the process of how influencers can impact the purchasing decisions of your customers can help you implement marketing strategies that will help you take advantage of the trend.
Shane Barker, contributor to Social Media Today, explains how social media influencers can impact customers' purchasing decisions.
If you haven't heard, social media influencers now play a pivotal role in marketing for a wide range of brands.
Whether it's endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there's a digital influencer for every product, and increasingly, more businesses are joining the influencer marketing bandwagon as a means to improve their marketing and outreach strategies.
But how do influencers actually 'influence', and subsequently guide people's purchase behavior?
While the concept of influencer marketing, in its modern, digital evolution, is still relatively new, as with all consumer marketing processes, the underlying drivers relate to fundamental human motives. The most notable of our core motives in this particular respect are 'making friends' and 'attaining status', which are two of the seven
key instigators for human action.
These broader, evolutionary needs drive all of our decisions, and being part of influencer 'tribes' can help us feel a sense of
affiliation and power, spurring consumer action.
In this post, we'll look at three specific ways in which social media influencers align with these psychological principles, and prompt their audiences into action.
Read the entire article,
How Social Media Influencers Can Impact Your Customers' Purchase Decisions, on
Social Media Today.