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Use Social Media Holidays to Engage Your Audience

Posted: February 06, 2018
[caption id="" align="alignright" width="418"] Image: HubSpot[/caption] Every day is a holiday. While that used to be just a saying, it's becoming more of a reality on the internet. From silly things like "Awkward Moments Day" to serious awareness issues like "Stand Up To Cancer Day", there seems to be at least one social media holiday every day. While you may not want to engage with your audience on many of the holidays, there are some great chances to connect on others. This complete list of social media holidays will help you decide if and when to jump on the social media holiday bandwagon. Sophia Bernazzani, writer for Hubspot, shares the ultimate social media holiday calendar for 2018.

The Ultimate Social Media Holiday Calendar for 2018

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media. Read the entire article The Ultimate Social Media Holiday Calendar for 2018 on Hubspot.