Social media changing how PR and media interact

Posted: December 19, 2011

Social networking has completely changed the way companies and public relations practitioners engage with media.

Social networking has completely changed the way companies and public relations practitioners engage with media.

This evolution of technology has enabled faster communication and, in turn, the news cycle has now become instantaneous.

Many traditional journalists have also become bloggers, using their own channels as key communications outlets to share their stories and opinions.

But much more than this, social media sites like Twitter, Facebook and LinkedIn have created essential forums on which to build greater relationships between PR practitioners and journalists, and more insight in advance about what is being written.

Clcik here to read the complete Social media changing how PR and media interact article.