Social Media Analytics
Posted: January 29, 2019
Just using social media isn't enough to have a successful online presence. To make the most of your social media marketing, you need to keep an eye on how your posts are performing and if you're getting any interaction. That may seem impossible if you use more than one social media platform, but it doesn't have to be. There are some great analytics tools available, with options to meet just about anyone's budget.
Aleh Barysevich, contributor to Social Media Today, shares the top 12 best social media analytics tools, and how they can help your business.
Analytics is at the core of any marketing strategy, and social media marketing, of course, is no exception. Quite the opposite - digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.
In order to maximize your campaign performance, you need to measure your every effort. As the saying goes - what can't be measured, can't be improved.
For this reason, I've put together a list of powerful social media analytics tools to benefit your campaigns. Used well, these apps will help you clarify how good your social media marketing strategy is, and highlight any problems and tendencies which are impeding your success.
Basically, these tools will give you the numbers you need to develop an effective social media marketing plan. Check them out, and find the right analytics tool for your organization.
1. Awario
Read the entire article,
12 of the Best Social Media Analytics Tools (and How They Can Help Your Business), on
Social Media Today.