Simple Edits That Can Improve Writing

Posted: February 16, 2016

Editing is a task that can cause much angst. Being uncomfortable with the editing process can lead to not recognizing errors, and the missed opportunity to improve the writing. These ten simple edits can help anyone improve any piece of writing. Eddie Shleyner, writer for Hubspot, shares simple edits that will improve any writing.

10 Simple Edits That'll Instantly Improve Any Piece of Writing

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it? That's why, if you struggle with editing, you’re going to love this article ... Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers. Namely, these edits will make them more likely to do what you want them to do -- and that’s what great copy is all about. 10 Simple Edits That'll Instantly Improve Any Piece of Writing A mesmerized reader, for all intents and purposes, is an engaged prospect -- and that’s exactly what marketers want. After all, engaged prospects are more likely to keep reading your copy, which makes them more likely to reach a call-to-action that’s irresistible. Are you ready to edit your copy like a pro? Here’s what you gotta do ... 1) Open with questions that get the reader to say “yes.” Inertia, be it mental or physical, is a powerful force. In other words, whether it’s a long-term relationship or a boulder rolling down a hill, the longer it’s in motion the harder inertia makes it to stop. That’s why writers love using it, especially in their introductions. Read the entire article 10 Simple Edits That'll Instantly Improve Any Piece of Writing on Hubspot.