Significant Changes Coming to Twitter

Posted: July 25, 2023

Elon Musk continues to update Twitter, and his recent announcement portends its largest evolution yet. Mike Allen dissects the move below.

Scoop: Inside Musk's plan for an "everything app" to replace Twitter

Elon Musk's bet-the-house, against-the-odds gamble on Twitter is about to get substantially riskier — with exponentially higher stakes. Why it matters: Musk is obsessed with killing the Twitter name, and transforming the platform into a merger of a moneyless marketplace + public square + video content factory — his everything vision for an everything app. Fast forward one year: Twitter will no longer be Twitter, or even a simple platform for argument and information sharing. It will be X, a Musk-run social universe that pulls together 24 years of his ideas and wildest fantasies. Read, "Scoop: Inside Musk's plan for an 'everything app' to replace Twitter."