Seven Common Mistakes to Avoid in Digital Marketing

Posted: September 14, 2015

Digital marketing is an extremely popular way of marketing. As with any type of marketing, there are things that can go wrong, and hinder marketing success. These seven common mistakes can easily be avoided when it comes to digital marketing.

Alyssa Sellors, writer for Social Media Today, shares what the most seven common mistakes are in digital marketing.

7 Biggest Digital Marketing Missteps to Avoid

Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to your digital marketing strategy. Plenty of large corporations with seven-digit budgets make major marketing mistakes. Here are seven of the most common digital marketing missteps made by companies of all sizes.

#1 Using generic emails

For most purposes, emails have completely supplanted direct snail mail. But emails are only effective if they're targeted; successful email marketing takes strategy. Bulk emails with no sense of personalization are a great way to end up neck deep in unsubscribes. Instead, take advantage of customer data to send relevant emails that reflect your company's knowledge of their buying habits, preferences, and demographics. Read the entire article 7 Biggest Digital Marketing Missteps to Avoid on Social Media Today.