SEO Tricks Sometimes Lead to SEO Death

Posted: April 07, 2010

If you have a new or an established business website and venture out to find your own SEO info, you will be smothered with information quickly.

More articles and blog posts can be found than one person can handle, so it will be important to sift through the vast amount of information to find exactly what you need. There is a right way to conduct SEO, and there is a wrong way to conduct SEO. Short cuts in SEO often times lead to much larger problems for your website down the road, so it is important to steer clear of them.

Let’s go over some tactics you should never apply or even think about doing when trying to market a business website.

1. Keywords: The holy grail of SEO, the almighty keyword. Keywords have been used and abused since the days of the search engine, but I think we see a light at the end of the tunnel for them. It might seem easy to litter your entire website with keywords in hopes it will rank in the search engines, but in reality, an attempt like this will cause your website more harm than good. Aside from a poor user experience, you could wake up one day and your website might just be gone from the search results. Can you imagine that? Take a tasteful approach and market yourself using a quality approach by targeting three to five keywords per page during your onsite optimization.

2. Directories: A directory submission into a thousand directories is such a poor attempt at a strategic and healthy search engine optimization. It almost should not have a parking space in this column. I feel it is necessary to stress how important it is as a new business to think that thousands of directories will help you rank in the search results. Search engines take such small weight on directory submissions that they are not needed any longer.

3. Website Pages: You would not believe how many sites I come across that look like they are 10-15 pages, but when you actually dig into the site, you find thousands of useless pages in the site map strictly designed to infiltrate the search results. If you have useful information to put onto those pages, it will work. If you have those pages littered with useless information, you run the risk of hurting your brand, getting penalized in search results, and turning off your audience.

User experience and quality of efforts are important to consider when marketing your website online. Think about how a user would react when he or she visits your site before you take part in an effort.

Biz Tip Website & Author: Talent Zoo

Nick Stamoulis is an Internet Marketing and SEO expert with over 12 years of Web marketing industry experience.