SEO, Thought Leadership and Analytics- Digital Marketing in 2023
Posted: January 03, 2023
"As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that."
Mark Pierce discusses seven tactics to manage your digital marketing team in the new year.
Automate to improve workflow efficiency
Improving workflow efficiency is a great way to enhance the client experience, reduce costs of service and improve agency profitability. A decade ago, venture capitalist Marc Andreessen said that "software is eating the world." Today, it is truer to say that artificial intelligence (AI) is eating the world. AI is disrupting industry after industry, and digital marketing is no exception. One easily deployable tool is the use of conversational intelligence to unearth insights from conversations with clients and improve marketing strategies. For instance, conversational intelligence can determine which keywords clients use and shift marketing so that products and scenarios reflect customer language.
Read the article, "
7 Tactics To Prepare Your Digital Marketing Team For 2023," featured in Entrepreneur.