, owner of Prolific Web Solutions, shares five common SEO mistakes and six SEO tips.
Five Common SEO Mistakes (Plus Six SEO Tips)
Mistake number one is working on SEO before your site has a
value proposition. Ask yourself, why would a user choose my site and search results? Let’s say you have a site that promotes your offline business, like a local bike repair shop.
What differentiates your business from your competitors? Are you a nonprofit organization? Or perhaps you offer free estimates, a free demo, or you’re the oldest independent dealer in the city. Or if you’re an e-commerce site, what separates your site from the others? Do you have lower prices, free shipping, great customer service, or better product descriptions? Starting with a value proposition, simplifies SEO. No matter where your site ranks in search results, if you want to stay on top, searchers need a value prop to click on your site, to come back and revisit your site, and to recommend your site to their friends. Start with a value prop, and then focus on a quality user experience.
Let’s move to mistake number two, a segmented approach to SEO. I call this the bento box approach, because I’m Japanese. And it’s like your dinner plate, with every item segmented and none of it working together. It’s great for your sushi and your salad. It’s not as great when there is no communication between your marketing, bus dev, and SEO teams.
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Five Common SEO Mistakes (Plus Six SEO Tips) on
Prolific Web Solutions.
SEO remains an extremely important part of online marketing. Making sure your site is SEO friendly can have an impact on how well it shows up in search results. These are five common SEO mistakes to avoid, plus six SEO tips to help anyone be successful.