SEO and How Mobile, Social and Voice are Changing it

Posted: December 12, 2017

SEO, or Search Engine Optimization, is not a new term when it comes to inbound marketing. However, the rules of what influences SEO rankings are always changing and evolving. Learn how consumers' use of mobile, voice and bots for fast answers are changing the SEO landscape.

Irfan Ahmad, writer for Social Media Today, shares how mobile, voice and social are changing SEO.

How Mobile, Voice and Social are Changing SEO

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing, a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.

According to the 2016 State of Inbound report, 66% of marketers agreed that growing SEO was their top priority for 2017. And while Google's algorithm updates have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future will require marketers to broaden their focus.

To provide an overview of the evolving SEO landscape, Hubspot put together an infographic.

Read the entire article How Mobile, Voice and Social are Changing SEO on Social Media Today.