by Calvin Lee
Reprinted from Mayhem Studios, © Mayhem Studios, December 20, 2008 www.mayhemstudios.com/blog
by Calvin Lee
Reprinted from Mayhem Studios, © Mayhem Studios, December 20, 2008 www.mayhemstudios.com/blog
Have some exciting news or completed a successful project? That’s a great reason to send out a press release and a way to promote yourself, your services, without sounding like a salesman. When writing a press release, go into detail about how your solution made the project a success.
Give credit to the client with background information about them, their company, and link back when possible. You’re not only promoting your clients but also yourself. They will appreciate it.
The more press releases you have online, on the different press release websites, the more likely you’ll pop up in searches on search engines. Press releases are one great way to get ranked near the top of most searches. Also submit your press releases to media outlets, news wires, local/national/industry related newspapers and magazines.
There is a great article on BoDo [www.businessofdesignonline.com/index.php], written by author Neil Tortorella, “Building Your Media List.” The article is about building your prospects and contacts list. Simple things you can do yourself by checking local newspapers, business magazines and local book stores. Use your contact list to distribute your news and PR.