Secrets to Calculate Social Media Engagement Rate
Posted: November 05, 2019
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Measuring social media engagement is one of the most important things any marketing professional can do. It allows them to gauge the effectiveness of their marketing plan. Monitoring metrics means so much more than tracking likes, followers, etc. There are formulas that can help you understand the real numbers you need to, and ensure you're on the right track with your marketing strategy.
Katie Sehl, contributor to HootSuite, shares six ways to calculate your social media engagement rate.
Engagement rates are the currency of the social media marketing industry in 2019.
Sure, vanity metrics like followers, likes, and impressions count for something. But engagement formulas put these metrics into a more reliable perspective.
That’s why
engagement metrics are often used as selling points in
social influencer media kits, or to gauge a social campaign’s
return on investment. Yet oddly, there’s no standard formula for calculating engagement rates.
Engagement rate is a
formula that measures the amount of interaction social content earns relative to reach or other audience figures. Think reactions, comments, and shares.
There are multiple ways to measure this engagement, and different calculations may better suit your social media objectives
Read the entire article,
All the Different Ways to Calculate Engagement Rate, on
Hootsuite.