Run a Smart Social Media Takeover
Posted: October 08, 2019
Social media takeovers have become very popular recently. It's a great way to let someone who may be an influencer or a "celebrity" or esteemed professional in their industry. Running a social media takeover can be a successful way to increase brand awareness, engage your followers and start a conversation where you're the focus. But, it needs to be done right to really have the impact you want, and these tips will help you make that happen.
Katie Sehl, contributor to Hootsuite, shares how to run a smart social media takeover.
Ever consider running a social media takeover?
A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on
Instagram and
Snapchat, they can be hosted on any social platform.
This guide will cover how your brand can benefit from a social media takeover. It’ll also show you how to run your own takeover, step-by-step. And give you inspiration from other successful social media takeovers.
Why run a social media takeover?
There are many reasons to host social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more.
Increase exposure
Social algorithms change often, but a general rule is the more engagement your post receives, the more likely it will be seen by others. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.
Read the entire article,
How to Run a Smart Social Media Takeover, on
Hootsuite.