Rise Above Social Media Noise

Posted: January 19, 2017

[caption id="attachment_12974" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Thanks to the number of different social media networks and users constantly posting updates, it can be very easy to get lost in the "noise" of social media.  Having a successful plan in place for your social media presence helps ensure you don't get lost in the noise. Plan to target communities that are the best fit for you, and combat the noise, by taking these steps. Lucy Rendler-Kaplan, writer for Social Media Today, shares how to rise above social media noise.

6 Tips to Help You Rise Above the Noise in Social Media

As someone that works in social media, we often hear how “noisy” it is. Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging. Personally, I don’t find social media to be noisy - if you're analyzing your data and joining the communities you truly fit into, as well as spending the most time in the communities where you want to be heard, you won’t find it noisy at all. But for many startup companies, the “noise” they experience can be overwhelming. Brands and people often come to social media with no concrete plan or strategy, and that's when I recognize noise. That's when social media turns from a WE activity, to a ME activity. Here are some tips I’ve found to help combat some of that and work towards joining a community where you can be heard, as well as hearing others: 1. ABT (Always Be Testing) Your analytics are a goldmine of information. Paying attention to them will teach you when your target audience is online, what posts you put out get the most attention, and what topics your community responds best to. Read the entire article 6 Tips to Help You Rise Above the Noise in Social Media on Social Media Today.