Repurposing Content can be Beneficial
Posted: November 15, 2016
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A common myth of content marketing is that you need to create new content every single day to get the most traffic. Sometimes, this isn't the case, and older content may be just what new readers want. Repurposed content can actually drive traffic and reach newer audiences.
Aaron Agius, writer for Hubspot, shares how reusing content can be beneficial.
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. So to inspire your repurposing efforts, I put together some benefits and examples below. Check 'em out.
Why You Should Repurpose Content
One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail.
Read the entire article 12 Great Examples That Prove the Power of Repurposing Content on Hubspot.