Repurpose Blog Content
Posted: January 22, 2019
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Blog content is something that most people think of as a one-time use digital asset. That's rarely the case. Even if you've created, or paid for, content for a very specific purpose or marketing campaign, you can most likely repurpose it into other uses. The possibilities are potentially limitless, and repurposing content can go a long way to build your brand and increase traffic. These ideas will help spark your creativity to come up with ways to keep your content working hard for you.
Michael Brenner, CEO of Marketing Insider Group, shares 6 ways to repurpose blog content.
Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content.
Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase the traffic to your site, and boost your conversion rate.
The other reason why investing in content marketing has such a great ROI is that content can be repurposed in many different ways.
Read the entire article,
6 Ideas for Repurposing Blog Content, on
Marketing Insider Group.