Reminder Advertising for Beginners
Posted: October 20, 2020
[caption id="" align="alignright" width="474"]
Image: HubSpot[/caption]
Reminder advertising may not be well-known by a lot of marketers, but it's becoming a very popular way to keep a brand in potential customers' thoughts. While it's not your typical advertising to draw customers in, it is a great tool to help influence them to end up buying from you. Whether prompting them to purchase your product, renew a service, or influence them to purchase additional products or services, using reminder ads can be just the nudge they need to become a new, or repeat, customer. Creating an effective reminder advertising campaign takes into account the type of product or service you offer, and just when is the best time to utilize your "reminder ads", and can be easier than you think to implement.
Rebecca Riserbato, junior staff writer for HubSpot, shares a guide for beginners in the reminder advertising game.
When I go to bed every night, I have to set about five alarms for the morning.
I'm just the type of person that needs a lot of reminders to wake up on time.
In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
And it makes sense.
In the world of sales,
80% of sales require 5 follow-up calls after a meeting. For marketers, it's no different.
Essentially, you have to nurture and continuously remind your audience who you are to convert leads.
In fact,
companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
Below, let's learn more about reminder advertising and see what it looks like in action.
Read the entire article,
The Beginner's Guide to Reminder Advertising, on
HubSpot.