Remember the Three R's When Writing PR Copy for the Web

Posted: April 02, 2011

Optimize your writing for the Webby focusing on the three R’s: recency, responsiveness and relevancy. Check out these recommendations on how to address the three Rs, from Jon Wegman with Moxie Interactive.

According to Jon Wegman, associate director of Moxie Interactive, there is a handful of tried-and-true best practices when it comes to optimizing your writing for the Web, and they all hinge on the three R’s: recency, responsiveness and relevancy. With that as a backdrop, consider his specific recommendations:

• Provide open access to assets, resources and content

• Cross-promote, link and use social media properties to spread news

• Use automated opt-in feeds to deliver content to users on the fly

• Provide links across your organization for contact and escalation points

• Provide assets in mixed-media format in a simple and intuitive way

• Proactively make contact with journalists and influential consumers

• Allow users to choose the format and category for the information they want

• Measure and track usage and assets, and

•  Solicit feedback

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