David Masters, a freelance blogger and ebook writer, shares how to get readers on the hook through an introduction.
This is a guest post from David Masters.
Your blog readers have the attention span of a goldfish. No, really.
A third of people browsing the web will abandon a web page in under five seconds if it’s still loading.
And research shows that attention spans are now as short as nine seconds – the same as that of a goldfish (a century ago, the average adult had an attention span of 20 minutes).
In other words, you’ve only got a few seconds to hook your readers with your blog posts. Otherwise they’ll go elsewhere for their internet fix.
A reader clicks a link to read your blog posts because your headline grabbed them. Your opening paragraph, also known as a hook, has to keep hold of this hard-won attention.
Read the entire article Blog Post Introductions: 5 Baited Hooks to Reel in Your Readers on Daily Blog Tips.