Reasons Users Don't Finish Reading Content

Posted: November 15, 2016

[caption id="attachment_12904" align="alignright" width="257"] Image from: socialmediatoday.com[/caption] Most content creators believe that painstakingly crafting every sentence will surely mean that people will devour every word. However, that isn't always the case. On average, most people will only read 20% of the page before moving on. Avoiding these common content mistakes can help you keep readers' attention to the very end. Katie Wolf, writer for Social Media Today, shares why readers may not be finishing the content they start to read.

5 Reasons Your Readers Aren’t Finishing Your Content

As a content marketer, I'd like to think people are always completely engrossed by my content, that from the very first word of a blog post or eBook, they’re hooked, that each carefully crafted sentence makes them want to read the next, and the next - all the way to the very end. But I’ve seen enough statistics to know that for most online content, that’s not the case: One out of three people spends less than 15 seconds reading an article they come across online - on average, a reader will only consume 20% of the content on a page. That means most readers aren’t getting anywhere near the call to action at the end of your content, much less clicking that link and engaging more deeply with you. It’s depressing, but surprising? Maybe not. After all, you’ve probably done it yourself after searching for something online: Click the first link, skim the first paragraph, click the back button, repeat. Read the entire article 5 Reasons Your Readers Aren’t Finishing Your Content on Social Media Today.