Reasons Online Branding is So Important

Posted: June 04, 2016

[caption id="attachment_12743" align="alignright" width="300"] Image from socialmediatoday.com[/caption] In today's digital age, most people turn to the Internet when they want to know something or find something. That's where online branding can help any website. These are three reasons why it is so important to know about online branding and how it can help you. Hinge Marketing, writer for Social Media Today, shares why online branding is so important.

3 Big Reasons Why You Should Care About Online Branding

It's unnerving when I hear, “My company gets business from referrals, not our website. I don’t care about online branding”. It's a shame that executives don't understand the effect online branding can have on their company's bottom line, especially when it comes to referrals and prospective clients. Online branding is about far more than your brand website or your company’s social media presence. Your online brand includes what your employees say online. It also includes things that you can't control, such as online reviews. While professional service firms are not as susceptible as consumer product companies to the vagaries of online reviews, you can't discount the effects websites like Glassdoor or Yelp have on recruiting and business development efforts. Today, we all turn to the web for research, regardless of what we’re buying. We validate every purchase decision and referral online - you can't dismiss these modern buying habits when thinking about how potential buyers find and engage your organization. Read the entire article 3 Big Reasons Why You Should Care About Online Branding on Social Media Today.