Questions to Ask Before Approving a Marketing Plan
Posted: July 30, 2019
A marketing plan is essential for any business' success. Having a roadmap to follow will make sure that you're getting the most from your marketing budget. Whether you use a marketing agency or an internal team to create your marketing plan, you should always ask questions to ensure your plan is going to work, if it's worth the time and money, and if it's right for your business goals.
The editor of Dumb Little Man shares the questions you should be asking before approving a marketing plan.
Before you sign off on a marketing campaign plan, it’s crucial that you understand what the plan is about and if the budget is reasonable. You can’t let a plan go ahead without questioning the people who worked on those ideas to see if they are worth doing.
Why did you choose that platform?
The first question is about why the marketing team chose a specific platform.
Is it the best option considering the choices available? Isn’t it a rehash of previous campaigns used?
Read the entire article,
Ask Questions Before Approving a Marketing Campaign Plan, on
Dumb Little Man.