Quality Content's Role in Brand Identity
Posted: April 30, 2019
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The concept of brand identity is not new. Each and every company, business, and content creator - no matter how big or small - relies on their brand identity to play a part in their success. Quality content has a critical role in helping to strengthen a brand's identity. Having a plan, or a style guide, to follow when creating that content can ensure your brand's message is consistent every time.
Mark Nichol, contributor to Daily Writing Tips, shares tips to help you create a style guide for your company.
Every company is in the business of communication, and now that our society is well into the digital age, and businesses deliver their messages across multiple forms of media, it behooves them to do so with high professional standards. Two significant factors are brand identity and content quality, which are discussed in this post.
The importance of brand identity is nothing new. Companies that market products have long been aware that having a consistent presentation strengthens consumer association with those products. Just as a company’s line of tangible products, whether automobile or cleaning products, is consistent in terms of specifications such as appearance and labeling, so, too, should the presentation of various forms of media from a business be. Websites, YouTube channels, online and real-world slide shows, and all other forms of familiarizing current and prospective customers and clients with products and services, should present a consistent look in terms of logos, typefaces, color schemes, and so on.
Many businesses, especially large, complex corporations, employ a style guide as a resource that enables employees to produce marketing materials and other information that supports brand identity. This guide is similar to (and generally incorporates) the traditional editorial style guide, which will be described below, but it includes more than that.
An effective style guide includes a brand-identity section. Here, employees (and contractors who provide support services such as graphic design and copywriting) will find practical and technical information about logos and trademarks, fonts and other design specifications, and brand and product names. This resource includes everything from the appropriate size for logos (whether in English or metric units or in pixels) to the exact wording of names of products and services.
Read the entire article,
Brand Identity and Content Quality, on
Daily Writing Tips.