Proven Ways to Increase Content Clicks
Posted: August 20, 2018
When it comes to content marketing, getting a reader's attention right off the bat is key. If you can grab them with a great headline, they're more likely to click through and read the rest of your content. Here are seven proven ways to attract the attention of your audience and generate more content clicks.
Eddie Shleyner, writer for Hubspot, shares how to get more clicks on your content.
ATTENTION.
As marketers, before we can create interest and compel action, we must get our audience’s
attention.
That’s the job of the headline copy, which can take many forms:
- It can be the subject line of an email
- It can be the title of an article or press release
- It can even be the first sentence of hand-written note
Whatever the context, one fact remains constant:
The headline is the most important sentence on the page.
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.”
Point being, make your first words
good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed.
Read the entire article
7 Scientifically Proven Ways to Get More Clicks on Your Content on Hubspot.