Proper Use of SHOT Show and NSSF Names and Logos
Posted: December 27, 2012
Thousands of media and exhibtors will descend upon Las Vegas in mid January for the 2013 SHOT Show® and will generate coverage of the event. The National Shooting Sports Foundation (NSSF), which produces the show, encourages the media and exhibitors to use the SHOT Show name and logo in coverage of the show. There are, however, some important limitations. Please review proper usage of names and logos.
Thousands of media and exhibtors will descend upon Las Vegas in mid January for the 2013 SHOT Show® and will generate coverage of the event. The National Shooting Sports Foundation (NSSF), which produces the show, encourages the media and exhibitors to use the SHOT Show name and logo in coverage of the show. There are, however, some important limitations. Please review proper usage of names and logos.
The "SHOT Show®," "SHOTSM" and "Shooting, Hunting and Outdoor Trade ShowSM" names, logos and images, and affiliated names, logos and images, are trademarks or registered trademarks of the NSSF, which takes great strides to protect the SHOT Show brand.
The press and other media representatives are permitted to make fair use of show trademarks in connection with general editorial and news coverage of the show subject to the SHOT Show Trademark Branding Guidelines. Use of show trademarks for profit or gain (e.g., use of show trademarks to sell media services) or for non-fair use purposes is prohibited.
SHOT Show Trademark Branding Guidelines
These SHOT Show Branding Guidelines have been developed to protect the National Shooting Sports Foundation's valuable intellectual property rights in the SHOT Show and to strengthen the SHOT Show brand identity by ensuring that the show's name, logo, and images are properly and consistently used at all times by authorized third parties.
The "SHOT Show®", "Shooting, Hunting and Outdoor Trade ShowSM" and "SHOTSM" names, logos, and images are trademarks or registered trademarks owned exclusively by the NSSF and are protected by state, federal, and international trademark laws. Use of the SHOT Show trademarks without the prior written consent of NSSF may constitute trademark infringement and unfair competition in violation of the law.
SHOT SHOW TRADEMARK USAGE RULES:
Use of SHOT Show Trademarks by licensees and other authorized parties shall adhere to the following rules:
- SHOT Show Trademarks shall only be used in the form and manner as prescribed by the NSSF. See accompanying Style Guidelines For Use of the SHOT Show Trademarks.
- SHOT Show Trademarks should always bear the correct trademark symbols ( ®, SM, TM ). When using a SHOT Show trademark, the appropriate symbol should appear after the first and most prominent use of the mark. If the trademark is repeated several times, it is not necessary to continue using the symbol with the trademark.
- SHOT Show Trademarks shall not be used in any manner that expresses or implies, or could be construed to express or imply, that the NSSF or the SHOT Show is affiliated with or endorses, sponsors, certifies, or otherwise supports third party products, services, or opinions.
- SHOT Show Trademarks should not be use in any manner that might harm the NSSF's reputation or goodwill or the NSSF's ownership rights in the SHOT Show Trademarks. The NSSF reserves the right to modify or terminate third party use of SHOT Show Trademarks at any time that does not comply with these Branding Guidelines.