Promote Positive Customer Reviews
Posted: May 01, 2018
When it comes to online purchases, most people take time to do some research before committing to a product or service. For many shoppers that means reading reviews on the company or service, from other consumers. Today's online shoppers have many choices, so having positive reviews can really make, or lose, a sale for you. Promote positive reviews from satisfied customers, on different platforms, to help close the sale.
Sophia Bernazzani, writer for Hubspot, shares how to promote positive reviews.
There are a lot of factors that go into a customer's decision to make a purchase from your company.
And nowadays, when it's fast and easy to make purchases online without ever connecting with a sales rep, the internet does the selling for you -- and that can have a huge impact on if a customer purchases from you or not.
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The fact of the matter is, your company's best marketers and sales reps aren't your employees -- they're your customers.
According to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations -- the single most trustworthy and credible source of "advertising" out there.
Read the entire article
7 Strategies to Promote Positive Customer Reviews for Your Brand or Business on Hubspot.