Preparing for the TV Interview
Posted: December 14, 2012
© IvicaNS - Fotolia.com[/caption]Making a TV appearance for an interview requires preparation and forethought, similar to preparing for a job interview. The preparation isn't quite what you think it is, though. Read on, and you'll be happy to learn that memorizing answers or a script is the last thing you should do.
© IvicaNS - Fotolia.com[/caption]Making a TV appearance for an interview requires preparation and forethought, similar to preparing for a job interview. The preparation isn't quite what you think it is, though. Read on, and you'll be happy to learn that memorizing answers or a script is the last thing you should do.At this point in your life you should know how to prepare for the job interview, but do you know how to prepare for the TV interview?
I recently interviewed a C-level executive with a very influential technology company. Minutes before he sat down in front of the camera, a woman from corporate communications tried to brief him for the interview.
As the producer, I stayed quiet and listened as the corporate communicator prepped her boss with a briefing document that detailed answers to the anticipated questions.
Luckily, the interview was taped because the executive flopped. This was a friendly interview and the questions were softballs, yet this executive made the same mistakes that I continually saw throughout my TV career.
He tried to read from a script, rather than speak from the heart and mind.
If you ever do a TV interview, throw out the script. Don’t try to memorize sentences, especially if they are long because you are guaranteed to forget the words no matter how hard you study.
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Biz Tip submitted by Tammy Sapp, director of communications for Kalkomey