Prepare Your Website for Google's Next Algorithm Update
Posted: April 07, 2015
Having a mobile-friendly website is a necessity in today's digital world. Not only are mobile websites more user friendly, they also can help with SEO, thanks to Google's new algorithm update. Learn how to make a website mobile-friendly to prepare for the next round of Google updates.
Jeffrey Vocell, writer for Hubspot, shares how not having a mobile friendly site may affect Google search results with the new algorithm update going into place.
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.
For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around, Google's Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda.
What's the new algorithm update about? It will use mobile-friendliness as a ranking signal -- if your website isn't mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.
So if you want to make sure that you're prepared for this change, keep on reading. We'll dive into more details on what the update will entail and give you some tools to help diagnose your site's mobile-readiness.
What Is the Mobile Algorithm Update?
Think back to the last time you landed on a site that wasn't optimized for mobile. Chances are, you needed to zoom and then swipe side-to-size to even read what was on the page.