Pinterest Autoplay and Video Marketing
Posted: November 28, 2017
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Pinterest may very well just have changed the video marketing game. Video has been a big part of online marketing for a while, but you probably wouldn't have made the decision to post it to Pinterest initially. However, they've implemented an autoplay feature that now allows you to deliver your brands video to an engaged audience. Here's what you need to know to get started using Pinterest as a tool in your video marketing aresnal.
Stanley Meytin, video producer and contributer to Social Media Today, helps guide us through Pinterest's autoplay feature and video marketing.
One of the best ways to get your brand video out to the masses is by posting it on social media. And if you’re looking to use your video to increase visibility and boost sales, you should definitely consider Pinterest.
With the growth of Pinterest’s content base, and their introduction of the
autoplay video, the platform's proving to be a solid option, helping video marketers reach new, engaged audiences.
Though often underrated by marketers, Pinterest has built a dedicated audience, with over
200 million monthly active users. What was once considered a “craft” platform has evolved into one of the top options to share business, science, and networking content. Studies have shown that nearly
55% of people on Pinterest are interested in shopping for products, compared to only 12% of people on other social networks. This is a huge opportunity for businesses to use aesthetically pleasing images and videos to directly sell to consumers.
Read the entire article,
Pinterest Autoplay: What it Means for Video Marketing, on
Social Media Today.