Pictures vs Video in Facebook Advertising
Posted: May 22, 2018
Video marketing is quickly becoming more and more popular for content marketing, especially on Facebook ads. However, while it's rising in popularity, it might not always be the best choice for your marketing needs. Deciding whether video or images will perform better for your advertising on Facebook is important to your ad's success.
Jason Hsiao, writer for Hubspot, shares whether video or images will be best for Facebook advertising.
“Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more.
But we also know that video in and of itself isn’t a magic bullet. You should never go into any marketing initiative assuming what’s going to work. You need to test to find out what works for your company, your audience, and your objectives.
To that end, we set out to take
Animoto’s HubSpot-inspired video templates for a spin. We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance.
Read the entire article
Video or Images: Which Performs Better in Facebook Ads? on Hubspot.